Aiding clients through bespoke product development

Client:

Prime Matter Labs

Industry:

Beauty & Personal Care

My role:

E2E product design and user research

Product medium:

Web-based desktop and mobile app

Providing indie and enterprise brands with full transparency into their product production process, via a centralized platform that enables real-time tracking, feedback, and management.

View the “Element” product launch here ➽➽

Client:

Prime Matter Labs manages the end-to-end process of research, innovation, development, and manufacturing for a wide range of personal care products, with a focus on clean beauty standards and policies.

Challenge:

Once a client partners with Prime Matter Labs, there is no self-service experience or tools to guide people along the development of their products. All communication and actions associated with development were laborious, off-line and difficult to track. Leaving clients with little transparency into their products; in turn disrupting their own internal planning initiatives and leading to distrust and frustration with the process. This lack of shared and collaborative communication compounded undue strain and disorder across PML’s internal teams every time they took on a new project.Objectives:

A tool to aid clients throughout the various phases of the product development process in one centralized location
A solution that not only improves the clients experience, but streamlines and reduces strain on internal processes
Establishing the necessary design system rules and components to support the new experience

“Element will help our partner brands condense timelines, reduce errors, and connect previously siloed processes seamlessly, efficiently and profitably.”

—Aaron Paas, CEO of Prime Matter Labs

The core team

Ari T. (me!)

Senior Product Designer

Prima P.

Product Manager

Adam P.

Tech Lead

Dan B.

Software Engineer

Matthew M.

Software Engineer

David R.

Software Engineer

Our team worked on a suite of products for prospective and current clients to manage their projects. This case-study covers one of many!

External products:

Separate case-studies coming soon!

Marketing site access point

“Custom Development” project brief

“Ready to launch” product purchase

Internal products:

Client portal / “Element” related work will be covered in this case-study

Client portal: Dashboard

Client portal: Project pages

Client Portal: Team management

Case-study in progress ☻

If you’d like to see finished designs while this case study is being developed, check out the Figma design file below.

Additionally, view these articles announcing the product launch and an interview with the CEO about the new product.

Product process and outcomes

• Product process and outcomes •

Step 1: Finding a starting point

The original project objective was to provide clients visibility into their products development by visually depicting the manufacturing steps and processes.

However, internally at Prime Matter Labs, there was no streamlined process that we could officially parallel.

Throughout this project, the product team was often designing and operating within ambiguity. Our initial concepts are what led to and helped facilitate conversations for aligning on the internal cross-team workflow processes.

Example high-level workflow processes we used to build from is shown in the image on the right.

The honest original concept inspiration...

Simple, clear, scannable

Though this project significantly extended beyond simple product tracking, colloquially it was always referred to as the “pizza tracker.”

As silly as it is, this shared understanding of concept helped break down initial barriers around evangelizing for this new product, its value and objective.

The current client experience left little to be desired…

Majority of clients at Prime Matter Labs didn't formally register for the internal platform due to the absence of incentives or compelling content and features.

There was a lot of exciting room to grow, but we had to figure out how far to take it for an MVP.